Microdosing is a term that has gained popularity in the cannabis community over the last decade. With the increase in cannabis access and the growing interest in cannabis consumption, microdosing emerged as a more approachable option for new or low-tolerance users to experience cannabis.
What is Microdosing?
Microdosing is the practice of consuming relatively small amounts of cannabis to achieve a more subtle and pleasurable consumption experience. While some people can feel anxious or overwhelmed during their first cannabis experience, microdosing helps mitigate that risk by providing a gentle and accessible route for consumption.
For most of human history, it was difficult to dose cannabis with accuracy and precision. Most cannabis until recently was consumed through smoke inhalation, which provides no effective way to dose or know how much someone is consuming. Traditional edibles were an improvement, but since many were not trained scientists, doses could often be unpredictable.
Thanks to better cannabis edible manufacturing processes and improved emulsion technology, companies—like BRĒZ—can dose products accurately and predictably, so there is microscopic variance between gummies, drinks, or whatever edible product they are producing.
Why Microdosing is Important
Microdosing is an important consumption method because it encourages approachable cannabis experiences. Over 50% of Americans have tried cannabis at least once, but the problem is that they likely smoked or had a mystery edible that created an overwhelming high, which may have turned them off to future cannabis exploration.
A great way to think about microdosing is to compare it to alcohol consumption, which more people are familiar with. When people consume alcohol, they typically do not have more than one or two drinks. This is because they are just seeking a subtle effect that will take the edge off, relax them, and even make them more social. While people sometimes exceed this threshold and engage in binge drinking for an amplified effect, this is not what they are typically looking for every time they drink.
The concept of microdosing should be viewed the same way. Smoking or taking high-dose edibles can be fun for some users, but for many, it is far too overpowering and not something they feel they could incorporate into their daily routine. But with microdosing, they can enjoy a low-dose, gentle cannabis experience that is more akin to having one or two alcoholic drinks.
Microdose Drinks with Cannabis
At BRĒZ, we believe that drinks are the superior vehicle for cannabis microdosing. Here are a few reasons why:
- Experiment with Different Doses: BRĒZ THC-infused drinks come in two different doses: 2.5mg THC and 5mg THC. This allows you to start low and find the best dose for you based on your tolerance or previous experiences.
- Fast-Acting & Stackable: THC drinks like BRĒZ provide a fast-acting consumption experience, so you will feel the effect within 10-15 minutes. This allows you to be in tune with how you’re feeling and dial up or dial down your experience based on your level of comfort.
- Highly Social: Other forms of cannabis consumption, like smoking or traditional edibles, are not very social. One causes smoke and smell for everyone around the consumer, and the other ends abruptly after finishing the edible. Infused drinks are ideal because they provide a "can in hand" social experience, making them perfect for social gatherings or settings where others choose to consume alcohol.
One of the reasons microdosing gained traction is due to the growing body of research supporting its benefits. Studies have shown that consuming small amounts of THC can enhance mood, reduce stress, and improve focus without the intense psychoactive effects often associated with higher doses. This is particularly important for individuals who are seeking the therapeutic benefits of cannabis without the risk of feeling overly intoxicated or impaired.
Moreover, microdosing aligns with the principles of the "entourage effect," where the combination of various cannabinoids and terpenes in small doses can work synergistically to produce a balanced and nuanced experience. This is a significant shift from the traditional consumption of high-THC products, where the focus was primarily on achieving the strongest possible high.
Microdosing for Daily Wellness
Incorporating microdosing into daily life has become a popular choice for those looking to enhance their overall well-being. Whether it’s for managing stress, aiding sleep, or boosting creativity, microdosing offers a flexible and controlled way to harness the benefits of cannabis.
For example, a small dose of THC in the evening can help unwind after a long day, promoting relaxation without leading to sedation.
For those who lead busy lives, microdosing with cannabis beverages can also be a convenient way to incorporate a mindful moment into the day. Whether you’re looking to enhance a workout, improve focus during a creative project, or simply enjoy a peaceful evening, a microdose of THC can provide just the right amount of support.
The Appeal of Discreet Consumption
One of the key benefits of microdosing, particularly through cannabis drinks, is the discreet nature of consumption. Unlike smoking, which can draw attention due to the smell and visible smoke, sipping on microdosed cocktails is much more subtle. This makes it easier for individuals to consume cannabis in various settings without feeling self-conscious or worrying about stigmatization.
Moreover, cannabis drinks blend seamlessly into social environments, where alcohol is often the norm. Whether you’re at a party, a family gathering, or simply out with friends, having a microdose drinks in hand allows you to partake in the social experience without the need for alcohol. This is especially appealing to those who are looking to reduce or eliminate their alcohol intake while still enjoying a sense of relaxation and social connection.
Supporting a Balanced Lifestyle
In a world where many people are striving for balance, microdosing with cannabis drinks fits seamlessly into a healthy and mindful lifestyle. These beverages offer a way to enhance well-being without the extremes, allowing users to enjoy the benefits of cannabis in a controlled and responsible manner.
Whether used for relaxation, creativity, or socializing, microdosing supports a holistic approach to wellness that aligns with the growing trend of conscious consumption.
Furthermore, as more people become aware of the potential risks associated with excessive alcohol consumption, cannabis drinks offer a healthier alternative. With lower calories, no hangovers, and a more predictable effect, microdosing with THC beverages is becoming a preferred choice for those who want to enjoy themselves without compromising their health or well-being.
The Future of Microdosing
As the cannabis industry continues to evolve, microdosing is expected to play an increasingly important role. With more research being conducted on the benefits of low-dose THC and the development of new products that cater to this trend, the future looks bright for those interested in exploring cannabis in a safe and controlled way.
The rise of cannabis drinks like BRĒZ is just the beginning. As more consumers seek out products that offer subtle, predictable, and enjoyable experiences, microdosing is likely to become the standard for cannabis consumption, especially among those new to cannabis or those who prefer a more moderate approach.
In conclusion, microdosing with cannabis drinks offers a unique and appealing way to experience the benefits of cannabis. Whether you’re a seasoned consumer or new to the world of cannabis, the ability to enjoy a subtle, controlled, and social experience is why microdosing is becoming the preferred method for many.
As the market for cannabis beverages continues to grow, products like BRĒZ are leading the way, offering consumers a refined and enjoyable way to incorporate cannabis into their lives.
